Competitive Benchmark
Why I used this methodology
To evaluate the current online e-commerce by using metric relative to the performance and understand the standards.
Process
As a starting point, I reviewed retail websites, and I set myself the task of understanding the basics that are generally involved when people searching and buy online clothes.
For this benchmark, I applied these measures:
- Cognitive Biases
- Patterns and Conventions
- Usability Heuristics.
Findings
- The e-commerce retail websites are about search products and apply filters in order to find what the user needs.
My hypothesis
During my desk research, I came to realize that for a relatively simple task as finding and buying a t-shirt many solutions exist across retail websites. This made me wonder how users are interacting with the different shopping experiences.